[ad_1]
<article-component :article="{"nid":799728,"title":"Global marketing boost for Malaysia's tourism","created":1653564322,"changed":1653564533,"sponsored":0,"highlighted":0,"url":"https://www.nst.com.my/news/nation/2022/05/799728/global-marketing-boost-malaysias-tourism","internal_url":"/news/nation/2022/05/799728/global-marketing-boost-malaysias-tourism","field_youtube_smart":0,"field_force_ads":[],"field_article_author":{"tid":1073,"name":"Adrian David","email":null,"photo":"https://assets.nst.com.my/images/author/Adrian%20David.png","internal_url":"/authors/adrian-david"},"field_article_authors":[{"tid":1073,"name":"Adrian David","email":null,"photo":"https://assets.nst.com.my/images/author/Adrian%20David.png","internal_url":"/authors/adrian-david"}],"field_article_topic":{"tid":1,"name":"Nation"},"field_tags":[{"tid":597,"name":"TOURISM"},{"tid":10429,"name":"Marketing"},{"tid":15496,"name":"GLOBAL"}],"field_sponsored":null,"field_article_images":[{"fid":"2869622","uid":"9","filename":"PELANCONGAN_MALAYSIA1_1653564306.jpg","uri":"gs://images/articles/PELANCONGAN_MALAYSIA1_1653564306.jpg","filemime":"image/jpeg","filesize":"99350","status":"1","timestamp":"1653564308","uuid":"ef6fe810-ca0c-4df9-93ec-58556df6db21","rdf_mapping":[],"alt":"","title":"","width":"900","height":"501","url":"https://assets.nst.com.my/images/articles/PELANCONGAN_MALAYSIA1_1653564306.jpg","caption":"(From left) Datuk Zainuddin Abdul Wahab, Dr Tan Awang Besar, Datuk Seri Nancy Shukri and Doug Park at the memorandum-of-collaboration signing ceremony between Tourism Malaysia and Expedia Group, and the introduction of u2018Cuti-Cuti Malaysia 2022u2019 campaign to local media at the Westin Hotel in Jalan Bukit Bintang. – NSTP/OWEE AH CHUN.","gn4id":"nst-34443692"},{"fid":"2869623","uid":"9","filename":"PELANCONGAN_MALAYSIA2_1653564310.jpg","uri":"gs://images/articles/PELANCONGAN_MALAYSIA2_1653564310.jpg","filemime":"image/jpeg","filesize":"106353","status":"1","timestamp":"1653564311","uuid":"c2fc25a6-736a-449d-8e41-5325e26d4c2b","rdf_mapping":[],"alt":"","title":"","width":"900","height":"599","url":"https://assets.nst.com.my/images/articles/PELANCONGAN_MALAYSIA2_1653564310.jpg","caption":"Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri at the memorandum-of-collaboration signing ceremony between Tourism Malaysia and Expedia Group. – NSTP/OWEE AH CHUN.","gn4id":"nst-34443694"}],"field_article_images_filtered":[{"fid":"2869622","uid":"9","filename":"PELANCONGAN_MALAYSIA1_1653564306.jpg","uri":"gs://images/articles/PELANCONGAN_MALAYSIA1_1653564306.jpg","filemime":"image/jpeg","filesize":"99350","status":"1","timestamp":"1653564308","uuid":"ef6fe810-ca0c-4df9-93ec-58556df6db21","rdf_mapping":[],"alt":"","title":"","width":"900","height":"501","url":"https://assets.nst.com.my/images/articles/PELANCONGAN_MALAYSIA1_1653564306.jpg","caption":"(From left) Datuk Zainuddin Abdul Wahab, Dr Tan Awang Besar, Datuk Seri Nancy Shukri and Doug Park at the memorandum-of-collaboration signing ceremony between Tourism Malaysia and Expedia Group, and the introduction of u2018Cuti-Cuti Malaysia 2022u2019 campaign to local media at the Westin Hotel in Jalan Bukit Bintang. – NSTP/OWEE AH CHUN.","gn4id":"nst-34443692"}],"field_article_videos":null,"field_image_listing_featured_v2":"https://assets.nst.com.my/images/articles/wttourism265_NSTfield_image_listing_featured_v2.var_1653564319.jpg","field_image_listing_v2":"https://assets.nst.com.my/images/articles/wttourism265_NSTfield_image_listing_v2.var_1653564320.jpg","field_image_portrait":"https://assets.nst.com.my/images/articles/wttourism265_NSTfield_image_portrait.var_1653564320.jpg","field_image_featured_lifestyle":"https://assets.nst.com.my/images/articles/wttourism265_NSTfield_image_featured_lifestyle.var_1653564321.jpg","field_image_first_sb_featured":"https://assets.nst.com.my/images/articles/wttourism265_NSTfield_image_first_sb_featured.var_1653564313.jpg","field_image_second_sb_featured":"https://assets.nst.com.my/images/articles/wttourism265_NSTfield_image_second_sb_featured.var_1653564313.jpg","field_image_listing_featured":"https://assets.nst.com.my/images/articles/wttourism265_NSTfield_image_listing_featured.var_1653564314.jpg","field_image_listing_th":"https://assets.nst.com.my/images/articles/wttourism265_NSTfield_image_listing_th.var_1653564315.jpg","field_image_three_wide_col":"https://assets.nst.com.my/images/articles/wttourism265_NSTfield_image_three_wide_col.var_1653564316.jpg","field_image_two_wide_col":"https://assets.nst.com.my/images/articles/wttourism265_NSTfield_image_two_wide_col.var_1653564316.jpg","field_image_mobile_th":null,"field_image_socialmedia":"https://assets.nst.com.my/images/articles/wttourism265_NSTfield_image_socialmedia.var_1653564532.jpg","field_article_lead":"KUALA LUMPUR: Tourism Malaysia struck a strategic partnership with a global travel platform to amplify inbound tourists from the United Kingdom, the United States and Australia into the country. ","body":"
KUALA LUMPUR: Tourism Malaysia struck a strategic partnership with a global travel platform to amplify inbound tourists from the United Kingdom, the United States and Australia into the country.
Announcing the marketing deal with Expedia Group, Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri said it would bolster local and international tourism in Malaysia, given the former’s reputation and credibility.
She said the joint campaign would spotlight Malaysia’s hidden and unique tourist attractions, as well as promote the variety of accommodation to Expedia Group’s 750-plus million monthly visitors globally.
She added that the timely strategic collaboration would support Malaysia’s target of achieving two million tourist arrivals and RM8.6 billion in tourist spending towards the "Malaysia Truly Asia 2022" campaign.
"This collaboration, with one of the earliest and largest online travel agencies in the world, is certainly music to the ears of the industry, as Expedia’s reputation and credibility certainly befits our aim of amplifying tourism demands at the international level especially now that we are in the post-pandemic stage.
"I hope that Expedia Group will continue to play a key role in advancing Malaysia’s tourism ambitions to promote itself as a unique and culturally diverse tourist destination for travellers all around the world.
"Technology and all the advancement they bring have become our companions, especially when we have to brace through the Covid-19 global outbreak in the last two years.
"The Internet of Things (IoT) is no longer a stranger to us, and we have become comfortable with this new norm. It is vital for the tourism industry to step onto the bandwagon and be one with this new trend and lifestyle.
"Our previous collaboration with Expedia from August 2019 to February 2020, had successfully resulted in 156,573 tourists from the United Kingdom, the United States and Japan travelling to Malaysia through the platform.
"This year, we are targeting three markets u2014 the UK, US and Australia between May and November. We are looking forward to seeing a surge in tourist arrivals following the reopening of our international borders last April.
"In addition to the natural wonders our country holds, we are known for our friendly faces and hospitality," Nancy said after witnessing the signing of a memorandum of collaboration (MoC) between Tourism Malaysia and Expedia Group, and the introduction of the "Cuti-Cuti Malaysia 2022" campaign to local media.
Present were Tourism Malaysia director-general Datuk Zainuddin Abdul Wahab, ministry cultural division secretary Dr Tan Awang Besar and Expedia Group media solutions operations and services vice-president Doug Park.
Nancy said Malaysia had a bit of everything for everyone and hoped the collaboration could promote the country under various themes on Expedia, namely "Adventure", "Beaches", "Culture", "Diversity", "Ecotourism", "Hidden Gems" and "Experiential Tourism".
"Tourism Malaysia will also be intensifying the campaign together with these platforms through various means, including electronic, print and digital, in covering various tourist destinations within Malaysia.
"We would also like to thank the Housing and Local Government Ministry for providing us with its digital billboards across Malaysia. While we are now gearing up to boost our promotion on the international market, we are also continuing with our focus to further enhance our domestic promotion with the local media," Nancy said.
Tourism Malaysia also roped in 11 local media outlets to produce a series of branded content and niche programmes to cater for the local market and enhance the "Cuti-Cuti Malaysia" and "Malaysia Truly Asia 2022" campaigns this year.
They are Media Prima Omnia, RTM, Astro, Star Media Group, Sinar Harian, Nanyang Siang Pau, The Borneo Post, Free Malaysia Today, and BFM 89.9 Radio, as well as the advertising platforms of KLIA TV and AEON.
"In the next phase, Tourism Malaysia will be looking into more collaborations with other local media that have shown tremendous commitment to the industry," said Nancy.
Meanwhile, Park said as a global travel platform, Expedia Group was proud to be embarking on the journey with Tourism Malaysia.
"We aim to promote and help Malaysia rebuild its reign as a top tourist destination in the region, connecting Malaysia’s tourism industry to millions of travellers in Expedia Group’s worldwide network," said Park.
u00a9 New Straits Times Press (M) Bhd","body_with_inline":"
KUALA LUMPUR: Tourism Malaysia struck a strategic partnership with a global travel platform to amplify inbound tourists from the United Kingdom, the United States and Australia into the country. n
Announcing the marketing deal with Expedia Group, Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri said it would bolster local and international tourism in Malaysia, given the former’s reputation and credibility. n
She said the joint campaign would spotlight Malaysia’s hidden and unique tourist attractions, as well as promote the variety of accommodation to Expedia Group’s 750-plus million monthly visitors globally. n
She added that the timely strategic collaboration would support Malaysia’s target of achieving two million tourist arrivals and RM8.6 billion in tourist spending towards the "Malaysia Truly Asia 2022" campaign. n
"This collaboration, with one of the earliest and largest online travel agencies in the world, is certainly music to the ears of the industry, as Expedia’s reputation and credibility certainly befits our aim of amplifying tourism demands at the international level especially now that we are in the post-pandemic stage. n
"I hope that Expedia Group will continue to play a key role in advancing Malaysia’s tourism ambitions to promote itself as a unique and culturally diverse tourist destination for travellers all around the world. n
"Technology and all the advancement they bring have become our companions, especially when we have to brace through the Covid-19 global outbreak in the last two years. n
"The Internet of Things (IoT) is no longer a stranger to us, and we have become comfortable with this new norm. It is vital for the tourism industry to step onto the bandwagon and be one with this new trend and lifestyle. n
"Our previous collaboration with Expedia from August 2019 to February 2020, had successfully resulted in 156,573 tourists from the United Kingdom, the United States and Japan travelling to Malaysia through the platform. n
"This year, we are targeting three markets u2014 the UK, US and Australia between May and November. We are looking forward to seeing a surge in tourist arrivals following the reopening of our international borders last April. n
"In addition to the natural wonders our country holds, we are known for our friendly faces and hospitality," Nancy said after witnessing the signing of a memorandum of collaboration (MoC) between Tourism Malaysia and Expedia Group, and the introduction of the "Cuti-Cuti Malaysia 2022" campaign to local media.n
Present were Tourism Malaysia director-general Datuk Zainuddin Abdul Wahab, ministry cultural division secretary Dr Tan Awang Besar and Expedia Group media solutions operations and services vice-president Doug Park. n
Nancy said Malaysia had a bit of everything for everyone and hoped the collaboration could promote the country under various themes on Expedia, namely "Adventure", "Beaches", "Culture", "Diversity", "Ecotourism", "Hidden Gems" and "Experiential Tourism". n
!["Tourism,](http://assets.nst.com.my/images/articles/PELANCONGAN_MALAYSIA2_1653564310.jpg")
"Tourism Malaysia will also be intensifying the campaign together with these platforms through various means, including electronic, print and digital, in covering various tourist destinations within Malaysia. n
"We would also like to thank the Housing and Local Government Ministry for providing us with its digital billboards across Malaysia. While we are now gearing up to boost our promotion on the international market, we are also continuing with our focus to further enhance our domestic promotion with the local media," Nancy said. n
Tourism Malaysia also roped in 11 local media outlets to produce a series of branded content and niche programmes to cater for the local market and enhance the "Cuti-Cuti Malaysia" and "Malaysia Truly Asia 2022" campaigns this year. n
They are Media Prima Omnia, RTM, Astro, Star Media Group, Sinar Harian, Nanyang Siang Pau, The Borneo Post, Free Malaysia Today, and BFM 89.9 Radio, as well as the advertising platforms of KLIA TV and AEON.n
"In the next phase, Tourism Malaysia will be looking into more collaborations with other local media that have shown tremendous commitment to the industry," said Nancy. n
Meanwhile, Park said as a global travel platform, Expedia Group was proud to be embarking on the journey with Tourism Malaysia. n
"We aim to promote and help Malaysia rebuild its reign as a top tourist destination in the region, connecting Malaysia’s tourism industry to millions of travellers in Expedia Group’s worldwide network," said Park. n","word_count":680,"premium":"0","premium_type":null,"field_video_link":null,"og_description":"KUALA LUMPUR: Tourism Malaysia struck a strategic partnership with a global travel platform to amplify inbound tourists from the United Kingdom, the United States and Australia into the country. "}” :nid=”799728″ :subscript-status=””” :login-status=”””>
阅读更多